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2016-04-24

Iyoboya: Murakami food Culture
村上に伝わる食文化「いよぼや」

This is the official video produced by Murakami city, Niigata, introducing its traditional "Iyoboya" cuisine.
What is "Iyoboya"?

At the beginning of the video, the location of Murakami city is introduced. It is in the center of Niigata prefecture, facing the Japan sea, with a population of sixty thousand people.
------------> The official website of Murakami city
Murakam city preserves a traditional cityscape that attracts travelers. The video also introduces the festivals.

Three girls from of the local idol group "Negicco" appear in beautiful Japanese kimonos. "Negicco" was formed to promote Niigata's local speciality: Negi, the green onion.

Many delicious-looking dishes are served to Negicco. Negicco girls point out the variety of food and say, "This is Iyoboya dish". What does "Iyobota" mean?

The answer is, Salmon. Iyoboya is the unique name of the freshwater salmon of Murakami city. Iyoboya cuisine is the food made from this salmon. The fish are caught in the Tanekawa river, a tributary of the Miomote river that flows through Murakami city. The video introduces the history and long-term relationship between the salmon and Murakami city from Edo era.

The people of Murakami city have long loved and cooked this delicious salmon. They even have "Iyoboya Kaikan", the first salmon museum in Japan.

At Iyoboya Kaikan museum, you can observe the live salmon and the live-camera of the riverbed of Tanekawa river. More than 100 salmon recipes exist in Murakami city! You can experience how to salt salmon at Iyoboya Kaikan museum.

Do you want to know how to make delicious salted salmons?
Check out the video, and come visit Murakami city to experience for real and enjoy Iyoboya cooking!

Also check out the following videos:
・Niigata prefecture, the must place to visit in Japan.
https://myjapan.video/.ee7c059/
・Sushi is not the only speciality made of fish from the Japan Sea.
https://myjapan.video/.ee7bd47/
・A beautiful foreign woman visits Fukuoka prefecture in kimono.
https://myjapan.video/.ee7c05a/

 LOCATION :  CHUBU, NIIGATA

 SEASON :  AUTUMN 

 INTERESTS :  FOOD/DRINK 

“Iyoboya” in Murakami City means “salmon”.
Tanekawa branch of the Miomute River flowing through Murakami City was the first place in the world has succeeded in the natural hatching and propagation of salmon from Edo period.
The amount of fish caught by Murakami supported finance of Murakami-han in the Edo period and the salmon was the treasure of Murakami.
You can also learn about Murakami's salmon culture at the Iyoboya Kaikan, Japan's first salmon museum.
In addition, you can see the salmon go upstream at the bottom of the Tanekawa branch of the Mikami River in real time.
Moreover, there is Shiohiki Dojo located in the corner of the Iyoboya Kaikan. It is said that there are over 100 cooking methods for salmon in Murakami City, and the representative is “Salted salmon”. In the Dojo, you can experience how to make “Salted salmon” in the late autumn when the salmon go upstream. Salmon is carefully rubbed with salt by hand and exposed to the cold wind after.
Many people come from all over the country to learn how to do it in the traditional way. From late autumn to early winter, all family makes “salted salmon”. The scene which salted salmon is hang at the house frontage is a unique winter feature of Murakami.

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